There is no more hotly contested segment in the modern watch industry than the integrated-bracelet sports watch space. In the upper echelons of the luxury market, these designs form some of the most recognizable and desirable luxury products in the world, routinely trading in the secondary market for well above MSRP. The more affordable side of the market has seen its own [...]
Although fully engraved cases and bracelets have a long and illustrious history in the world of watch customization, very few fully engraved designs have ever been made by watch brands themselves. Maurice Lacroix is the latest brand to step into this bold visual space, collaborating with famed Parisian parkour expert Simon Noguiera to create a deeply textured and i [...]
The concept of pairing high-end aesthetics with more reasonable prices has been a driving philosophy behind Maurice Lacroixs lineup for many years. While this is most readily evident in core collections like the Aikon, this line of thinking runs right up to the top of the brands range with its Masterpiece collection. The latest entry into the Masterpie [...]
If you are in the mood for a sporty GMT watch with a lot of character and a decent price, then the still-fresh Swiss Maurice Lacroix Aikon Venturer GMT 43mm should be something to take a close look at. The Maurice Lacroix Aikon is the popular integrated bracelet watch that has been doing very well for the brand over the last few years. It later released the Aikon Ve [...]
While the integrated bracelet, Gerald Genta-inspired sports watch trend is currently dominating the upper echelons of the luxury watch market, the style has only recently begun to wend its way into more affordable price brackets. Maurice Lacroix is something of an early trailblazer to this trend, with the stylish integrated Aikon forming the backbone of its lineup [...]
Since its introduction in 2000, the Pontos series has been a centerpiece for Maurice Lacroix, with a wide range of designs and complications united by a dedication to reinterpreting classic style. To celebrate two decades of this versatile sport-dress collection, the brand has announced not one but five new iterations ranging from modern reinterpretations of [...]
Since its debut in 2016, Maurice Lacroixs Aikon line has swiftly grown to become one of the most attractive affordable options in the white-hot integrated bracelet sports watch category. As the line has evolved, the brand has spent a significant effort in differentiating the basic design into something with its own unique personality to stand out in [...]
For over a decade now, Mr. Stephane Waser has been at Swiss watchmaker Maurice Lacroix. Today he sits as the historic brands Managing Director. As a luxury timepiece brand, Maurice Lacroix has been intelligently re-imagining itself over the last few years. It has had to, just like many of the major names in fine timepieces. The world is changing and, along with it, wristwatch appeti [...]
The word icon is one of the most jarring in the industry. It is frequently bandied around carelessly and met with extreme chagrin. And while the spelling of the Maurice Lacroix Aikon Automatic 35mm watch provides a momentary visual distraction, its homophonic name is designed to make sure you get the message. However, it is fair to sa [...]
Since the quiet demise of the super-underrated Pontos S Diver, Ive been keenly awaiting Maurice Lacroix to fill the void in its lineup with a proper modern dive watch. And just ahead of Baselworld 2019, were getting exactly that, in the form of an expansion to the Aikon line of sports watches, called the [...]
One of Maurice Lacroixs new watches for 2019 has a special trick which can be very easily missed if you are just looking at pictures of the Maurice Lacroix Aikon Mercury. The otherwise attractive version of the Aikon with skeletonized dial also has an in-house movement module which allows the hands to perform a sort of trick. The hour [...]
When it comes to higher-end watches, there are two schools of thought. Actually, its much like anything else that requires larger sums of disposable income.?You can decide to fly under the radar, or you can blatantly call attention to what youve got.?Are you hitting the streets in a 9 [...]
Sponsored Post written for by advertiserSwiss watchmaker Maurice Lacroix is proud to present one of its most enticing sales events ever. For Black Friday 2018, any watch in the best-selling Maurice Lacroix Pontos S collection is being offered at 70% off the current retail price. Thats right, 70% off Pontos S Chron [...]
Sponsored Post written for by advertiser.Swiss watchmaker Maurice Lacroix has recently debuted four e-commerce exclusive special edition versions of their popular and stylish Aikon (pronounced icon) Swiss made quartz watches. Proud that the Aikon quartz family of timepieces has been so successful in retai [...]
Baselworld 2018 saw the release of a slew of re-issues with modern designs, but none quite like the updated Maurice Lacroix Aikon Automatic collection. The long-promised model has been anticipated by fans of the brand and piqued interest for those who may not have considered Maurice Lacroix before. With the inclusion of an automatic movement and some aesthetic [...]
Along with brands like Oris and TAG Heuer, Maurice Lacroix has been intensely focusing their efforts on the entry-level market. Their strategy, it seems, is to come up with fun, quirky, and unusual watches that will appeal to buyers who are looking for something thats out of the ordinary. And one of the more interesting new releases at Baselworld 2018 [...]
Competition in the entry-level luxury watch space is heating up, especially with TAG Heuers renewed focus in this segment of the market under the leadership of Jean-Claude Biver. And then theres the emergence of smaller but no less ambitious players like Nomos and Oris. For Maurice Lacroix, standing out means being bold and attempting diffe [...]
A few years ago Maurice Lacroix launched their Aikon Collection, and it quickly became one of their more popular models. The collection was in an interesting position where it felt quintessentially luxurious, superbly finished (one of the best Ive seen in its price-point), and not too expensive, with the downside to a lot of enthusiasts being that it [...]
Like it or not, athleisure is still white-hot. Thankfully though, the style trend still continues to evolve, having seemingly outgrown the glut of tailored sweatpants and brogues with sneaker soles from previous years. Newly revised in 2017, the Maurice Lacroix Pontos Day Date is leading a similar growing evolution in the lux [...]
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