It is 10 years now since Bulgari set off on its course to become the new king of ultra-thin mechanical watches. When the first Octo Finissimo debuted, little did we - or anyone - know Bulgari would want to attain more than a one-off feat, let alone such a hot streak. The Bulgari Octo Finissimo Ultra is the brands eighth record-th [...]

Bulgari created something unquestionably outstanding with the first Serpenti back in the 1940s. Inspired by the symbolism of the seductive serpent in ancient Greek and Roman mythology, the Serpenti took on the form of one of the most feminine and captivating womens watches. Worn by actresses and the most privileged jet-set, [...]

Both the tourbillon escapement and the minute repeater rank as some of the most prestigious and intricate complications in the horological pantheon, and any brand able to develop one of these ornate elements in-house earns a sizeable reputation for watchmaking prowess. An in-house design that contains both of these complications, then, is a genuine piece o [...]

Back in August 2021, debuted a brand new collection of? BVLGARI Aluminium (aluminum for us in the United States) watches inspired by a very popular BVLGARI Diagono collection that originally debuted around 1998. The new collection features multiple complications including a three-hand model, a chronograph, and this colorful blue and red GMT that BVLGARI referred to simply as t [...]

Although firmly rooted in enthusiasts minds as a highly accomplished watchmaker, BVLGARI also stands as one of the worlds premier high-end jewelers. BVULGARIs vibrantly maximalist Roman take on haute joaillerie has won admirers the world over, including avant-garde boutique watch brand MBF. For MBFs newest release, these two industry powerhouses join for [...]

Fragment Design is a titan of modern fashion. Since the 90s, Fragment Design has left its minimalist, streetwear-inspired imprint on everything from Nike sneakers to Starbucks coffee and even a custom luxury yacht, and collaborations with watch brands form a large part of its repertoire as well. Bulgaris first pairing with the Japanese fashion powerhouse came about in [...]

For 2021, BVLGARI adds a worldtime complication to its stable of everyday luxury watches with the BVLGARI Octo Roman WorldTimer that we debuted on here. Rather than incorporate the popular complication into the main Octo collection, BVLGARI decided to build the WorldTimer out of an Octo Roma case across two debut models. You may recall the?BVLGARI Octo Romas debut back [...]

So, you get on a plane. You get off the plane. You get in a cab. You check into your hotel. You jump in the pool. You call home. And you do all these things on time because you have a worldtimer on your wrist. Ive never fully understood why theres such a marked dearth of nice, highly water-resistant worldtimers out there, given how incredibly useful this spec [...]

Since its revival in 2020, the Bulgari Aluminium line has been a solid success for the brand as a new entry-level platform with a unique personality. The late 90s design offers a dramatically different stylistic vision from most of the current vintage reissue field, bringing together an unorthodox material pairing with the brands signature flamboyant Italian aesthetic. With mu [...]

In less than a decade of production, the complex geometric Bulgari Octo series has firmly established itself as a modern icon of watchmaking. The Italian brand has interpreted this form in a myriad of materials, complications, and variants from the record breaking ultra-thin Octo Finissimo series to the softer, more rounded forms of the Octo Roma, and for 2021 Bulgari gi [...]

2021 experienced the release of another record-breaking watch from BVLGARI. Following half a dozen years of introducing worlds thinnest mechanical watch movements, the latest master-of-thin piece is the BVLGARI Octo Finissimo Perpetual Calendar. It sets the record as the worlds thinnest automatic mechanical watch with a perpetual calendar co [...]

The spiral is one of the oldest and most widespread symbols in all of human culture. With a repeating pattern that seems to continue into infinity, the spiral at various times has represented longevity, spirituality, and even time itself. While the spiral is one of the oldest symbols of time, perhaps mankinds oldest timekeeping tool is the moon, with its regularly [...]

Since its introduction in 2014, the slim and angular Bulgari Octo Finissimo has made itself a genuine contender in the integrated bracelet luxury sports watch segment traditionally dominated by the likes of Audemars Piguet and Patek Philippe through a string of world-record-breaking thin designs. While its slate of 2021 additions is perhaps less extreme t [...]

BVLGARIs Octo Finissimo collection size is growing just as rapidly as its popularity among enthusiasts. To think that a decade ago, the Gerald Genta Octo family was just seen as another of Gentas weirder modern watches out there. Then BVLGARI (who acquired the Gerald Genta brand a while back), set out to make the Octo sexier and more mainstream - which [...]

Sponsored post presented on by advertiserOver the last century, Bulgari has tirelessly perfected the secret recipe that led it to global Haute Joaillerie fame. A unique blend of character, passion, craftsmanship, and a coffee table books worth of piece unique creations crafted for [...]

Sponsored post presented on by advertiserWatchmaking, at its highest form, is a blend of engineering and artistry. While a good timepiece may have a captivating design or an innovative movement, in order to become a true modern icon a watch must exhibit both. Perhaps no other watch line demonstrates this magic combination of evocative forms and cutting edge horology as [...]

2020 sees the happy return of the Bulgari Diagono Aluminium - as both three-hand automatic and chronograph models. The watches have minor updates and now drop the Diagono part of the name, being just the Bulgari Aluminum watches (which debuted here recently). For the most part, Bulgari is trying to recapture the essence of these popular more entry-level models, [...]

In just six years, Bulgari has taken the Octo Finissimo collection from an alluring new series to an absolute phenom that has made breaking records look like a fun hobby. At last count, the Octo Finissimo broke records for thinnest automatic watch, thinnest tourbillon (a [...]

The world has been in the midst of a 90s cultural revival for several years now, with styles from that decade popping up in everything from music to fashion to watchmaking. While this trend began mostly emulating the loud and colorful themes of the early 90s, it was only a matter of time before the metallic, streamlined, and optimistic looks of the latter half of the decade began [...]

If there was a checklist for creating a successful luxury timepiece in 2020, it would read something like design-oriented stainless steel integrated bracelet sports watch with a blue dial. Bulgari has been one of the most influential brands in the integrated bracelet sports watch space in recent years, especially with the release of the 100 meter rated Octo Fi [...]