With the widespread recognition Panerai enjoys in the current watch market, it can be easy to forget that the historic brand spent many decades in relative obscurity with few enthusiasts to spread its story outside of its native Italy. One of the first driving forces behind Panerais growth following its 1990s revival was the burgeoning online watch community, particularly the [...]

While 2020 may be a relatively quiet year in the world of yacht racing, with extensive event cancellations across the globe, the sport has had a notable year for high-profile luxury watch partnerships. The latest of these comes from Panerai, which has renewed its partnership with renowned Italian sailing team Luna Rossa ahead of the 2021 Americas Cup race. To com [...]

2020 is the year of the Luminor and theres a new Luminor Marina in the family. It comes in blue, which is, without a doubt, one of the most popular colors in watchmaking. To be clear, this isnt the first Panerai with a blue dial. The brand already has a number of Luminor and Radiomir watches with blue dials. But there are a couple of [...]

Italian/Swiss watchmaker Panerai recently announced it had earned a favorable decision in a? major intellectual property case against Chinese manufacturer Awsky regarding the sale of counterfeit Panerai timepieces. The court decision, handed down by Guangdong Shenzhen Luohu District Peoples Court in China on October 12, 2019, and finalized April 13, 2020, has demanded an immediate [...]

The landscape for the 2020 Americas Cup is looking very different after its first two events (Italy England) were canceled due to the pandemic, but that hasnt stopped Panerai from moving forward with its partnership with the Luna Rossa Prada Pirelli Team, whose inaugural home race was unfortunately one of the victims of the cancellations. Joining the Submer [...]

Read the name of this watch, and youll probably sense its got something bold and new going on. The Panerai Luminor Marina DMLS 44 PAM01662 is one of two Prima Assoluta releases of the brand for 2020, meaning the world premier of DMLS titanium combined with Carbotech. Direct Metal Laser Sintering technology sounds cool en [...]

2020 sees Panerai debut not one, but two new materials, both in the Luminor Marina 44 format. The Panerai Luminor Marina Fibratech 44 PAM01663 premieres a case crafted from mineral fibers produced by the fusion of basalt rock. Yep, you read that right. Continue reading

Luminor, the tritium-based luminous substance that Panerai named its watch after, just. turned 70-years-old. To celebrate, Panerai just dropped three new Luminor Marina watches that boast an unheard-of 70-year guarantee as part of Watches Wonders 2020. These are the Panerai Luminor Marina PAM1117 in titanium, the Luminor Marina PAM1118 in Carbotech, and the [...]

As an Italian brand with a proud marine heritage, its understandable that the Mediterranean holds a special significance for Panerai. When the brand first unveiled its Radiomir Mediterraneo limited edition models in 2018, it took one of its most classic designs and mated it with a rich blue sunburst dial treatment that calls to mind the waters of that sea. For [...]

When it comes to photography - shooting watches or otherwise - how many megapixels does a photographer really need? Sure, its the singular metric thats more or less defined a veritable arms race in the photo-taking industry since the advent of the digital camera. But does it really matter? Can a 20 megapixel Nikon D500 from five years ago produce the same quality of image as S [...]

It feels like the paint is still drying on Panerais brand new Hudson Yards boutique in New York City, but the retail space has wasted little time ensuring it is fully stocked with all the latest 2020 novelties-including the Luminor Marina Carbotech ref. PAM 1661, which was just announced a little over a month ago.Continue reading

Rumor had it that 2020 was going to be the year of the Luminor for Panerai, and this new Luminor Marina Carbotech ref. PAM1661 could be an early indicator confirming that notion. Most of what we saw from Panerai in 2019 seemed to center around the re-shuffling of the brands portfolio, particularly with a focus on tidying up existing lines while introducing [...]

Just announced and shared first with , Panerai has announced its new Pam.Guard care program. The Richemont Group, as a whole, has been doubling down on efforts to provide easier and more expansive warranty care for their customers, and the Pam.Guard program is in line with this by offering an eight-year international warranty for customers, retroactively applied to Panerai watches purchased [...]

I recently got the chance to spend an hour talking with Jean-Marc Pontroue, who has served as CEO of Panerai since 2018. Prior to taking on this role, he was President and CEO of Richemont sibling Roger Dubuis and was at Montblanc before that. Just as 2019 was the year of the Submersible, 2020 is going to be the year of the Luminor. Jean-Marc had to be understandably tight- [...]

The new Panerai Submersible Verde Militare 42mm PAM01055 just released as an e-commerce exclusive with a total of 500 pieces being made, 100 of which will be allotted to the United States. Panerai has had a handful of green-dial models released this year, though this is the first Submersible [...]

Oliver Smith Jeweler is a well-known name in the Southwest. As a Scottsdale, AZ institution, the jeweler established its reputation over four decades, thanks to an expertly curated selection of goods, its own jewelry line, and an experienced watch repair team. Such a standing in the [...]

Making a classic design modern, while preserving its core identity, is a serious creative challenge, and one that is regularly attempted in the automotive world, as well as in the wristwatch world. These two industries (as well as a number of other tools ranging from cameras to bicycles) are tasked with hav [...]

To hammer home the popularity of Panerai among military personnel, the Italian brand has released four new references - PAM995, PAM997, PAM998, and PAM999 - each sporting a dark green dial. These new watches are part of the Panerai Radiomir watch collection and will be available exclusively in brand boutiques. Continue reading

Submersible QuarantaQuattro eSteelFor its Watches and Wonders 2022 releases, Panerai is adding a number of new models dubbed QuarantaQuattro to its Submersible collection of technical divers. Unlike many other models, the Submersible divers employ a traditional 60-minute uni-directional bezel, making them closer to a traditional div [...]

As a brand, Panerai represents a lot of things to different people in the watch space. It is the favored brand of Mr. Rupert, who controls parent-company the Richemont Group, and to a lot of collectors, it was the name that ushered in the era of bold luxury sports watches. More recently, Panerai has further increased its luxury positioning and is att [...]