I have a lot of positive things to say about Midos Ocean Star, a well-priced diver-style watch in titanium with a matching titanium bracelet (ref. M026.430.44.061.00). Swatch Groups Mido brand has been a horological underdog for a while now, and I think the brand deserves a lot more attention from the enthusiast community. Pricing for most Mido watches falls in line with ot [...]

In the spirit of vintage-inspired timepieces, the brand Mido held no punches with its release of the Mido Multifort Patrimony, available in three versions: with a sunburst blue dial, a sunburst gray dial, and a black sunburst dial and bronze PVD coating. These watches feature pulsometer scales on the perimeter of the dials, syringe ha [...]

Mido released their first iteration of the Commander series back in 1959, and since then, the Commander has become the most recognizable collection for the brand in many part of the world (which doesnt include North America). The 2018 addition of the Mido Commander Ic?ne was something that certainly garnered my interest, and so I requested one for review since I [...]

The Swatch Groups Mido has been aggressive as of late, releasing a slew of thoughtful and fairly affordable watches-watches like the Multifort Chronometer and the Commander Big Date. Thats good news for all of us because god knows we need more affordable watches to get more people excited about the hobby. Just in time for the holidays, Mido has just announced a new dive wa [...]

It is cool to see the Swatch Group fill out more of its brands affordable collections with upgraded ETA movements and COSC chronometer-certified versions at that. The Mido Multifort Chronometer is the latest to join the slowly expanding club with its Caliber 80 Si. This means the Mido Multifort Chronometer offers an overall package with [...]

After spending a few weeks with the Mido Commander Big Date, its really hard for me to think of a versatile mechanical dress watch that provides better value for less than $1,000. Being under the Swatch Group allows Mido to keep production costs in a place unachievable almost anywhere else and quality control standards consistent. Hugely popular in parts of South America, [...]

I must say, in my book, Mido has been bringing it on strong as of late. I say this because Ive gone from not paying particularly close attention to the brand to being genuinely intrigued and looking into?models that theyve been releasing. Youd anticipate that 2018 would be a big year for the brand (being as its the 100-year anniversary), and youd be right [...]

Mido?is something of an underdog in the Swatch Group, possibly due to a long period of a lack of cohesive brand image or identity. Rarely will someone see a Mido on the wrist of a friend or colleague and instantly recognize the model, for instance. Lately, the brand has been working on remedying this and are now reminding us of their history going back a [...]

For the latest Mido watch celebrating well-known structures and landmarks around the world, the brand has introduced the Mido Inspired By Architecture Limited Edition with a design meant to reference the architecture of New York Citys famous Solomon R. Guggenheim Museum. The phrase inspired by is frequently used to explain a watch designs concept, but this l [...]

Mido calls this newer entrant into their Multifort watch collection the Mido Multifort Escape. Escape from what? Im not sure. Perhaps Mido is trying to use this artistically pre-aged collection to suggest that its theme is an escape from the norm, or this is meant to be some manner of adventure or vacation watch or better yet, we can simply ignore the name and focus on what is an i [...]

The often overlooked Swatch Group brand Mido?has been producing Swiss mechanical watches since 1918, and their Commander line has been around since 1959. Its been something of a challenge for Mido to really stake a cohesive brand identity (in the United States, especially) but the Commander has been their most easily recognized line. It hearkens back to a more classic era tha [...]

One of the surprise hits for me at Baselworld 2016 was the new Mido Ocean Star Captain V in titanium (reference M026.430.44.061.00). Mido is one of the less well-known Swatch Group brands, at least in the United States, but it has some cool watches such as the Commander and Multifort. I understand that Mido watches do particularly well in South America, actually Anyhow [...]

Mido is one of Swatch Groups smaller brands that you rarely hear about. If you do, you know that like Tissot or (not available in the US) Certina, Mido offers some decent looking pieces at pretty reasonable prices (for a Swiss mechanical watch). As one of the underdog brands, sources say that the Swatch Group just isnt quite sure what to do with them. Sounds lik [...]

Mido has had a long history of Multifort watches over the years. I dont really get the name, and the people at Mido I spoke with dont really understand it either. Some combination of the world multi and comfort? Which means what? It provide multiple types of comfort, OK. Anyhow, the Multifort name has [...]

Sometimes you want something excessive and sporty; or perhaps something stunning and formal. Other times however you really want just something simple, elegant, and useful; but that doesnt look like a drugstore Timex (shudder). For those times there is the new Mido Jubilee. A nicely designed watch without [...]