Behind The Curtain At : What A Watch Blogger Really Does

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Ever wondered what it is like to work with Ariel Adams?I certainly did, and in the last four months, I have been treated to a spectacle beyond my comprehension, leading to a vague understanding that perhaps I have stumbled into a place that I was meant to be. Now, if you are a regular follower of (ABTW), I will not presume to know who you are. However, I can certainly say that you ar [...]

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Are Educated Watch Buyers More Valuable Customers?


Like all industries, the world of timepieces is an ecosystem. Watches are designed, produced, and eventually purchased. That latter part of the necessary cycle is one that is complex and difficult to understand especially for watch writers and enthusiasts who typically have only their own experiences to reference. Most of the time, the relationship that brands have with journalis [...]

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Audemars Piguet Royal Oak 41mm Selfwinding & Chronograph Watches Hands-On


I have discussed how 2012 is the 40th anniversary of the Audemars Piguet Royal Oak watch. It was easy to anticipate that the brand from Le Brassus would focus on the Royal Oak and release a bevy of pieces both looking forward and to the collections past. They certainly did. There is nothing extremely novel, and I believe that for as long as we can imagine [...]

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Audemars Piguet Millenary 4101 Watch Hands-On


The oft neglected (in the US) Audemars Piguet Millenary is getting a major re-haul for 2011 with the Millenary 4101 collection. Using the same ovoid shape of case as the previous Millenary, the dial and movement are totally new and based on the very rare and high-end Audemars Piguet Millenary AP Escapement collection (see image of one below). Those models had a special high- [...]

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Audemars Piguet Jules Audemars Tourbillon Grande Date Watch Is Best Tourbillon Of SIHH 2011


A few years ago I decided that I was no longer really impressed with tourbillons. It isnt that tourbillons are not special or complicated, but the deluge of tourbillons from every brand able to buy one from BNB Concept (now defunct) or Concepto, etc made the tourbillon game too easy. They just lost their rarity and sense of importance. The my [...]

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Audemars Piguet Royal Oak Offshore Watches For 2011 The Best Ever?


We are about a year away from a total re-shuffle of the Royal Oak for its 40th anniversary but for 2011 Audemars Piguet has created arguably the best looking Royal Oak Offshore watch ever. Next year is also the 20th Anniversary of the Royal Oak Offshore I believe as well. The redo of the ROO (Royal Oak Offshore) for 2011 is simple, but involves a number of refin [...]

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Audemars Piguet Royal Oak Offshore Arnold Schwarzenegger The Legacy Watch Hands-On


After learning the excessively long name of this great new watch from Audemars Piguet, I began to wonder what Arnold might sound like pronouncing it. The gUBERnator is back in public life now, but his time as California governor never stopped his passion for watches. I heard that being Governor cost him $200 million. I wonder what part of that went to his watch [...]

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