Although the current luxury watch market is awash with tributes to motorsports and classic cars, the vast majority of this automotive inspiration is decidedly Eurocentric. While brands like Porsche, Ferrari, Aston Martin, Bentley, and McLaren have a wide range of associated designs to choose from, watch collecting fans of American cars are compara [...]

Back in 2019 Breitling launched a limited edition Superocean watch in partnership with Ironman, the famously grueling triathlon series that has bred champions and fostered feelings of inadequacy for decades now. Yesterday in Los Angeles the two launched another collaboration in the way of a duo of Endurance Pro Ironman watches from the brands Professional collection [...]

Under the direction of current CEO Georges Kern, Breitling has largely moved away from the chunky, aggressive aesthetic that defined the brand in the 2000s and much of the 2010s in favor of a smoother, more heritage-inspired corporate look. While this sleeker throwback design language has proven generally successful with consumers, theres still ample market demand for a be [...]

Breitling continues to put a lot of stock into its Superocean collection - the standard Superocean and the more retro-themed Superocean Heritage are among the brands best-sellers among which you can find a heaping selection of products. A case in point is how the Superocean (not even including the Superocean Heritage) comes in so many different sizes. Currentl [...]

Remember Travolta? Remember Beckham? Remember the weirdly sexist undertones of a brand that for the longest while couldnt quite seem to pin down who it was trying to make watches for and how to talk to them? In case you still do, it might finally be time to go ahead and forget this awkward period of now-ancient history in the grand scheme of Brei [...]

Australian lifestyle brand Deus ex Machina has carved out a loyal global following since 2006, offering enthusiasts a laid-back hand-drawn aesthetic and a rose-tinted vintage attitude for everything from surfboards to motorcycles, fashion, classic Porsches, and even coffee. As its first major release of 2021, Breitling offers Deus ex Machina its first foray into the world of [...]

One of the most successful Swiss watches of 2020, in my opinion, was the Breilting Endurance Pro. Offered in a selection of hip colors, this is an easy-to-appreciate entry-level Breitling sports watch that is perfectly suited to the times. The Endurance Pro is also a collection that, for many people, can be easy to miss. Most watch collectors want mechanical ver [...]

Back in March, as the world plunged headlong into global lockdowns, the watch world (amongst pretty much every other retail and industrial sector) was understandably thrown into chaos, as the industrys key tradeshows were canceled, leaving major watch brands to their own devices for a new release plan. But feathers were decidedly unruffled at Breitli [...]

In our modern world, sustainability and environmental consciousness have made their way into nearly every industry on earth, and while the luxury watch business may be a somewhat late adopter in this field it is far from uninvolved in pushing towards a cleaner and more efficient future. Most of these efforts in the watch industry take the form of partnerships with env [...]

Breathing new life into old things is a particular talent of todays luxury Swiss watch industry. The formula is simple. Take something from the past, adopt it for the tastes of today, and make sure when people see it they arent quite sure what era it was made for. Breitlings re-launch of the Chronomat with the tube-style Rouleaux bracelet is very much an exercise i [...]

Whether youre a fighter pilot, a civilian aviator, or just a dyed-in-the-wool tool watch enthusiast, theres a pretty good chance that your first brush with Breitling was one of its Professional watches-a broad line of stylish quartz-powered references that has remained one of the brands core collections since its infor [...]

Now, this is a Breitling watch that you dont see every day. What we have here is a legit Breitling, but not one that youll actually find on the brands website (at least right now). Produced for a few years starting in 2005, and part of the long-time Breitling for Bentley timepiece collection (considered a rare watch + car collaboration success story), th [...]

Limited to just 50 pieces, this particular version of the Breitling Superocean Heritage II watch was designed in collaboration with Breitlings boutique retail partners in Los Angeles and honors the opening of the still-new Breitling boutique in Beverly Hills located on Via Rodeo off the famed Rodeo Drive shopping avenue. The wa [...]

The new Breitling Chronomat B01 42 easily ranks among the more important watch releases of the year. Amidst a global pandemic and canceled events, such as Breitling Roadshow presentations, we were looking forward to seeing the very new Chronomat face-to-face. That time, at last, has come - along with a quick comparis [...]

The show must go on. With or without the global pandemic, it seems pretty likely that Baselworld was doomed to eventually fall victim to its own existential crisis, but the question on the minds of anyone who wasnt paying close enough attention was what would replace the trade show? The rest of us knew that the future without [...]

With the recent revamping of its product lines, Breitling has begun to focus its designs far more on its own heritage. The majority of these new historically influenced designs look back to the brands heyday of the 50s and 60s, and for its latest release Breitling has blended cues from throughout the history of its most iconic model for the new Navitimer Automatic 3 [...]

There werent any watches of note being worn in Bruce Browns seminal surf opus Endless Summer from 1966, but had there been, a Breitling Superocean of that era certainly seems like it wouldnt have been out of place, gallivanting around the world in pursuit of the perfect wave. New for 2020, Breitling has introduced a new capsule collection closely resurrecting the a [...]

While many of its competitors are postponing 2020 novelties, Breitling maintains its top form and launches a wide range of completely new watches without hesitation. Key among those are the 10 new Breitling Chronomat B01 42 watches for 2020, all completely redesigned.Continue reading

Over the decades, Breitling has burned a wide variety of evocative names into the minds of watch enthusiasts everywhere. The Navitimer, the Superocean, the Aerospace, Breitling for Bentley, and more have all left marks on the industry, but one of Breitlings most famous mid-century product lines has been absent from its current lineup for far too long. The Top Time was one of Brei [...]

In the long history of pilot watches, there is perhaps no more visually iconic chronograph than the 1953 Breitling AVI Ref. 765 Co-Pilot. While its Navitimer stablemate may be more famous, the clean simple forms and external rotating steel bezel of the AVI ref. 765 became the de facto template for pilot chronographs for decades, influencing designs from the likes of Dodan [...]