Allow us to introduce the Longines Avigation Type A-7, a new monopusher chronograph with an offset dial design meant to recall Longines rich history in aviation watches. This new chronograph has been released as a modern interpretation of a design from the 1930s that carried the US Army designation of Type A-7 suggesting it has been specifically created with Army pilots in mind.
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A couple of weekends ago, I had the privilege of attending the 2012 French Open (aka Roland Garros) in Paris, France. The French Open is arguably one of the top two or three professional tennis tournaments in the world (behind Wimbledon and alongside the US Open) and brings the games top players to the heart of Paris for a yearly event which dates as far back as 1891. Compagnie des Montres L [...]
A few years ago in 2007 Longines released its new Master Collection Retrograde watch collection. It was meant to be part of the brands 175th anniversary and began to showcase some interesting movements made exclusively for Longines by ETA. Offered in both 18k pink gold and steel cases, the Master Colle [...]
It surprised me to learn that Longines has close to 100 years of history with horse racing. In fact, Longines has a lot of history altogether. Like many historic watch brands still alive today, Longines spent much of its life as a watch movement maker run by engineers. This is an interesting point because, according to long-standing Longines CEO Walter von Kanel (who has [...]
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