
For the first time in history, Rolex will participate in a watchmaking event held in the middle east. Dubai Watch Week 2019 will take place from November 20-24, and thanks to the burgeoning (and extremely healthy) relationship between Rolex and retailer Ahmed Seddiqi Sons, the Swiss Power House will be on t [...]
Rolex Searches For New Candidates For Its Rolex Awards For Enterprise 2021

Jo?o Campos-Silva at Uacari, a sustainable development reserve. He is helping reverse the loss of Amazon wildlife.From the outside looking in, Rolex, the industrys ever-present force major, is about as closed a shop as one could imagine. Every aspect of the companys dealings is s [...]
StockX Is Offering One Rolex GMT-Master II 126710BLNR Batman At Retail Price

Sponsored Post written for by advertiserDetroit-based online marketplace?StockX is offering watch buyers (and general cool hunters) a unique method of obtaining luxury items. The price of items is dictated by the demand for them, much in the same way that stock prices go up and down on the stock exchange. Underp [...]
Up To 30% Off Authenticity Verified Rolex Watches On eBay Right Now

Sponsored Post written for by advertiserTime for a Rolley on Your Wrist is a limited-time sales promotion for many Rolex timepieces available for purchase on eBay. From now until June 17, 2019, the popular online marketplace promises up to 30% off of a large selection of Rolex watches. eBay adds that additional Rolex watches will be added regularly during the course of the promotion in order t [...]
Updated Rolex Day-Date 36 Watches For 2019 Hands-On

At BaselWorld 2019, the Rolex Day-Date 36 finally got to catch up with its big brother, the Day-Date 40. For four years, those privileged with their eyes and wallets set at the Day-Date 36, had to wait for this high-prestige range to receive all those useful and impressive technical updates that the 40mm wide version had had all along. With 2019, these technical improvem [...]
Today's Traditional Watch Industry Can't Exist Without What Rolex Is Selling

As I continue to look at the biggest challenges facing the wristwatch industry today, I often come to the topic of marketing and consumer demand. In this article, I turn my attention to an analysis of the emotions involved when a consumer purchases a timepiece. Why does someone want a timepiece [...]
Rolex Yacht-Master 42 226659 Watch & The Message It Sends To Other Timepiece Fans

At least once a year Rolex introduces a product which is a high-end, albeit extremely understated luxury watch product.? Ive edited this article a bit from how it was originally published because I used the term F-You watch without properly explaining the term to all members of the audience. This term is used often by certain watch collectors and it isnt an insul [...]
Rolex GMT-Master II 126719BLRO Pepsi With Meteorite Dial Hands-On

Rolex works in mysterious ways. Some will find this?modus operandi?annoying and dissociating, and others will experience it as tirelessly fascinating. I myself have slowly converted from the former to the latter group. All this is to say that, when there is something - anything - new from Rolex, I ask myself: Why has R [...]
Rolex Sea-Dweller 126603 Rolesor Watch Hands-On

On paper, Rolexs new two-tone Rolesor ref. 126603 version of the still-new 43mm-wide Sea-Dweller doesnt seem to solve any practical problems. Water resistant to over 1,200 meters and firmly placed in the Rolex Oyster Professional collection of sport watches, this divers timepiece doesnt help anyone go deeper or read the time any easier just because it now com [...]
Rolex Oyster Perpetual Yacht-Master 42 226659 Watch New For BaselWorld 2019
Rolex Launches Rolex.org Website In Tribute To Hans Wilsdorf, The Company's Founding Spirit & Philanthropy

Today, Rolex launched its brand new Rolex.org website dedicated to better communicating the story and legacy of its founder, Hans Wilsdorf, as well as the companys core values, cultural initiatives, and founding spirit. In line with the launch, Rolex published a 5-minute video about The man behind the crown Hans Wilsdorf, a charming and insightful documentary a [...]
Les Artisans De Geneve La Montoya Rolex Daytona Watch

As a chronograph, the Rolex Daytona has few equals. It is made to an extremely high standard with sturdy 904L Oystersteel, a Cerachrom bezel that is super wear-resistant and never fades, and of course that highly reliable caliber 4130 movement within. But you know whats the problem with i [...]
How Scalpers & Speculators Are Ruining The Watch Purchasing Experience For Many Consumers

Imagine the following scenario. It probably happens on a daily basis, and the issues which are at the root of it are both complex and far-reaching. Put yourself in the shoes of an average man ready to buy his first Rolex timepiece. You arent a watch collector, but for years the strong marketing power of Rolex has romanced you on the notion that whe [...]
Rolex Day-Date 40 'President' Watch Review

Since 1956 Rolex has been producing the Day-Date watch as their flagship mens model. The most recent version of the Day-Date (also commonly referred to as the Rolex President) is the Rolex Day-Date 40 reference 22823X series that includes the 18ct yellow gold reference 228238, the 18ct Everose gold reference 228235, the 18ct white gold reference 228239, and the smooth [...]
Rolex Sky-Dweller Watch Review

When Rolex initially debuted the Oyster Perpetual Sky-Dweller watch collection at Baselworld 2012, the watch world acted predictably. That reaction was the hesitation that comes from nothing new as presented to a community of ultra-conservatives. Yes, watch collectors tend to be ultra conservative, which is one of the reasons why Rolex as a brand continues to do so well. Buying [...]



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