Back in 2014,?Patek Philippe announced that the Chronograph Annual Calendar 5960 watch would be newly available in steel, in a move that makes sense for a brand that wants to appeal to a younger customer base in an already self-selective buyers market. Not particularly for pricing concerns, but precious metals make it pretty much impossible for a wa [...]

Raymond Weil Adds New Green Dial To Caliber RW1212 Freelancer LineupOlive green is quickly becoming one of the watch industrys hottest colors for 2020, and the latest brand to jump on board the trend is Raymond Weil with this update to its flagship Caliber RW1212 Freelancer. The slim and handsome 42mm stainless steel case of previous Freelancer models returns here, as do the [...]

Moments into the meeting with Chronoswiss at Baselworld 2019, I knew what my favorite new watch from the brand was. I was particularly enthused by this Blue Note (as I called it) Chronoswiss Flying Grand Regulator Open Gear ReSec watch, which is limited to just 50 pieces. Blue is a popular color right now, and this watch is literal [...]

The Jewish new year just ended. On the Jewish/Hebrew calendar scale the year is 5770. The Gregorian calendar that is the universal standard for the US and business all over the world has the year at 2009. There are other calendars out there too that I am not familiar with that have the date as some [...]

Adding to their collection of understated, classically styled Artelier line of dress watches, Oris has announced the Artelier Calibre 111 with golden dial highlights. The new model keeps well within the design Oris has established with the Artelier 111 line but adds a new option with just a light touch of gold.Continue reading

Sponsored Post written for by advertiser.Bell Ross, which became a reference in aeronautical luxury watches, has something special with travel and time. And they prove it once again by launching their new Bell Ross BR V2-93 GMT 24 H timepiece. At a glance, one can easily catch its subtitle mix of a sporty, chic look-vintage in sty [...]

Given the status that Patek Philippe holds in the watch community, I can safely hold them to a very high standard even in their marketing. Starting in August of 2010, Patek Philippe will roll out a new advertising campaign for its womens watches. Watch advertising is crucially important because they make important value propositions to consume [...]

What times we live in. Who would have ever thought to see a celebrity endorse a watch companys recruiting efforts. Sure we are all used to celebrities modeling watches, even attending watch public relations events. I even wrote about watch companies like Audemars Piguet making watches for US presidents, who the [...]

Some Lange watches put me in actual pain, I want them so much. To make this issue sound more serious than it actually is, Ill call it Futile Unattainable Watch Acquisition Syndrome (FUWAS, for short). If someone has copyrighted that already, have his lawyer contact mine. Weirdly, the heavyweight horolog [...]

The landscape for the 2020 Americas Cup is looking very different after its first two events (Italy England) were canceled due to the pandemic, but that hasnt stopped Panerai from moving forward with its partnership with the Luna Rossa Prada Pirelli Team, whose inaugural home race was unfortunately one of the victims of the cancellations. Joining the Submer [...]

Pop stars and watches tend to make for a less-than-dynamic duo. All too often, when it comes to their watches, these celebrities make more misses than hits-usually choosing the gaudiest, most expensive timepiece (or its replica fake) they can find. Thats where Aloe Blacc stands head an [...]

As a halo product designed not to sell in large volume, but to showcase the upper-end of the technical abilities at Panerai, the 2018 LAstronomo Luminor 1950 Tourbillon Moon Phases Equation Of Time GMT is one hell of an horological product. Referenced as the Panerai PAM00920 (PAM920), this $200,000+, 50mm wide mega watch [...]

Swiss watchmaker Hublot today unveiled its first full-production smartwatch with the Hublot Big Bang e. This isnt the luxury brands first smartwatch, which was a limited-edition model produced with soccer (football) referees in mind that covered hands-on here in 2018. The Big Bang e builds on that platform and is part of parent company LVMHs larger push into high-end s [...]

Since Jer?me Lambert took the helm at Montblanc?in 2013 (he recently took the role of Director of Operations at the Richemont group), the brand has been expanding and refining their offerings at an impressive rate. Of course, there have been real value mechanical watches like the?Meisterstuck Heritage Perpetual Calendar?and the Heritage Chronometrie Chronograp [...]

It was back in 2011 when the original Hublot La Cle du Temps (The Key of Time) watch was first debuted. Later that year, I got to go hands-on with the odd Hublot watch that allowed its user to control time. The basis of the Hublot Key of Time watch is with Hublots Mathias Buttet, who arrived at Hublot afte [...]

On the eve of the 50th anniversary of mankind landing on the Moon, Omega introduces its Omega Speedmaster Moonwatch 321 in platinum, with a ceramic and enamel bezel, powered by the recently re-launched Calibre 321. Heres all you need to know.Continue reading

To many couples, the idea of a his-and-hers watch duo is appealing. The idea is to have sets of watches from the same brand and collection which are offered in equally appealing mens and womens variants. Thus, there is typically a larger and more masculinized his version, as well as typically a smaller and possibly more [...]

So, you get on a plane. You get off the plane. You get in a cab. You check into your hotel. You jump in the pool. You call home. And you do all these things on time because you have a worldtimer on your wrist. Ive never fully understood why theres such a marked dearth of nice, highly water-resistant worldtimers out there, given how incredibly useful this spec [...]

One of the more recent and rather attractive limited-edition Bell Ross BR03 watches is the BR 03-92 MA-1, which is inspired by the famed green and orange military jacket design. Paris-based Bell Ross is really at its fashionable best, once again adopting something from the military to the high-end fashion world in a unique way that ultimately creates something entire [...]

The emerging trend for watch brands to categorize their collections in terms of size rather than by gender is a positive development that can only lead to better marketing and better design decisions within the industry. It means women can now wear state-of-the-art technology and great designs without being made to feel they are poaching mens collections. Any woman who has ever endured the condes [...]