Several Major Luxury Watch Brands Promise To Exhibit In Late April At New Geneva Watch Days Event


In the wake of massive event cancellations over the past week, both the watch industry and the enthusiast public have been left wondering what would become of new releases for 2020. One group of brands, however, has wasted no time in making the best of the situation, organizing the independent, brand-managed Geneva Watch Days 2020 Late April event. At press time, eight [...]

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Perrelet Moon Phase Watch Line

Perrelet Moon-Phase a1039 watch
The new Moon Phase watch from Perrelet drew my attention because of the sophisticated formal looks, and the big moon. A new trend in mechanical moon phase watches is the use of a large realistic -looking moon. The moon phase window in the watch takes up almost half of the dial and is more than just a side complication. It is the main draw of the watch!Depending on who you are, knowi [...]

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Hublot Debuts U.S.-Exclusive Limited-Edition Classic Fusion 45mm Bronze Brown Watch


After only two years, the 2020s have already proven to be a transformative decade for the luxury watch industry. Stylistic trends have shifted, new horological advances have been developed, and the hype economy surrounding certain brands has expanded to heretofore unseen proportions. Of course, one of the most impactful shifts for the industry as a whole has [...]

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IWC: The Book, The Manufacture


I did a survey on Luxist within the last year that was a survey of the best luxury watch brands according to the sites readers who participated in the poll. I had to choose five brands, and among those was IWC. With a strong, focused product line, and an emphasis on performance and gentlemens sport activity, I felt that the brand resonated particularly well with American a [...]

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Hublot Big Bang Referee Smartwatch From The 2018 FIFA World Cup Russia Hands-On


Who knew some good-old-and intelligently done-product placement could prevail over a long-standing heritage of condescending and/or irrelevant marketing? Hublot did. According to FIFA, the last World Cup had a global in-home television audience of 3.2 billion people, with some 1 billion having watched the final. Beyond the usual suspects of fizzy drink brands, spo [...]

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Five Watches That Made A Difference For Marine Conservation


Collaboration and constraints imposed by purpose-driven utility have spawned some of the most enduring and iconic watches of all time: Consider the Omega Speedmaster and its lasting history with NASA and space exploration, or a Rolex Milsub (ref. 6538 or 5512), designed for use by the Royal British Navy. But perhaps one of the richest and most storied tales of collaboration exists b [...]

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