Straight from the mouth of Jean-Claude Biver, Ferrari and Hublot are now married. Where Ferrari goes, Hublot must go as well. Ferrari executives grin as the godfather of Hublot enthusiastically memorializes the relationship between the two brands by unveiling the new Big Bang Ferrari watch. Those familiar with the brand, who have a [...]

In a recent interview with Hublots CEO Jean Claude Biver he mentioned to me how Hubot will put a lot of focus into Asia (namely China) in 2012. Boy, he wasnt kidding and I expect a full of series of spectacle style events to ensue in the next few years that only Hublot knows how to put on. Hublot hasnt ignored China up to know. Starting in 2010 the [...]

Watch lovers now have a reason to cut Valentines Day short. Live from Geneva at 3:00am Swiss time Hublots Jean-Claude Biver will be hosting a live conference style chat online. He will be taking questions via e-mail, Hublots fan forum, and Twitter. He will then respond directly to the questions on video. For people in the US that is 6pm PST time and 9pm EST [...]

A surprising new member of the Hublot watch family this year will be the new Classic Fusion Extra-Thin Skeleton. It is relatively thin (especially for a Hublot), it is relatively simple (just the time), and it has a very nice looking modern skeletonized movement and dial. Overall a winner if the look suits you.Recently the Classic Fusion collection came out ( [...]

Hublot watches just announced that its charismatic and successful CEO Jean-Claude Biver has stepped down as the brands CEO. I state this with sadness as Jean-Claude has not only been a friend but a very good example of what a Swiss watch CEO should be like. He is a master of marketing and collaborations. He not only knows how to save a brand but als [...]

For those of you who love all of the Hublot content here is an exclusive look at a brand new one for 2012 with a new in-house made movement. This is the Hublot King Power Unico GMT watch. It has a unique way of showing 24 timezones on the dial and looks very slick. The idea is very similar to how the Girard-Perregaux ww.tc works, but just displa [...]

Hublot will be adding a new material to its art of fusion parts bin which they call Magic Gold. Magic gold is a special 18k gold and ceramic alloy which offers the look and feel of 18k gold with the incredibly high scratch resistance of ceramic materials. Many people who currently own gold watches will likely be very excited about this.Gold is an [...]

Years ago when the first Hublot Big Bang came out it was an interesting watch to most people. It had an aggressive military and industrial sensibility to it that so many men enjoyed back then, and still enjoy today. Not everyone is in love with Hublot watches, but most tend to agree that the Big Bang was a solid design. So solid that for [...]

In case youve ever wondered what an Hublot watch would look like on a 104 year old man, this is it. This chap is famous Brazilian architect Oscar Niemeyer and he has been fortunate to not only live a very long time, but also have a very accomplished career behind him. For us Americans, he most notably architected the United Nations building in New York City. Continue reading

Its here. This is the first Ferrari branded Hublot timepiece to come out of the two brands joint partnership. Unveiled in China, the watch called the Hublot Big Bang Chrono Tourbillon Ferrari is meant to celebrate the quizzically celebration-worthy 20th anniversary of the first Ferrari car sold in China. I dont even think the dealers [...]

Does the key of time hold the key to time? Depends on how you look at it. A few years ago Mathias Buttet created a weird watch movement capable of speeding up and slowing down time, and then automatically return the dial to the normal time. Poetically the movement had a lot of value, though practically it had next to none. What it did however do was o [...]

Hublot announced today that they have partnered with Ferrari to become (among other things) their official watch maker and official time keeper. This means that during their agreement only Hublot can produce Ferrari branded timepieces. Hublot will also be a branded partner during Ferrari events (and likely the Ferrari name will be displayed at many Hubl [...]

One of the things I really appreciate about Hublot is that they dont do everything directly to sell watches. A lot of their events and projects are for charity or to further development in the horological world. Yes, of course, there is a branding element to each of these projects and it gets people write about the brand that might not otherwise cover a [...]

Since the Hublot F1 King Power as a watch is not new I will not going into detail about the technicalities. This is a new limited edition of 250 pieces (like all of them) for Japans Suzuka race track released recently at 2011 Formula 1 Japanese Grand Prix. It has a cool skeletonized dial and ceramic disc brake-style bezel. The case is 48mm wide in zirconium (a [...]

Is this the week of American themed watches or what? Just a few days ago I discussed the Perrelet Turbine XL America, that was a bit of a polarizing piece. Now I present to the Swiss Hublot US Liberty Bang one of Hublots latest limited edition Big Bang watches. This watch was unveiled recently in Philadelphia of all places during the annual [...]

Back in January of 2011 I caught a glimpse of a early prototype version of a strange looking Hublot. The case was really big (by Hublot standards), and it has a sci-fi looking black and green dial. I also noticed a large closing cap over one of the crows, and a beefy stance that made me wonder if it was even a real watch. This [...]

I am not always sure what Jean-Claude Biver is thinking. The machine-gun minded Swiss CEO covers so many bases when deciding what new Hublot watches are made that it can be almost impossible to predict what will come next. However, I do know one thing: Mr. Biver is watch lover. It might sound ironic, or silly, but when a watch [...]

The horological highlight from Hublot this year was the long-named Cathedral Minute Repeater Tourbillon and Column Wheel Chronograph watch. In a King Power style case, this watch boasts a case formed out of carbon fiber and a very complex movement that has (Yup, you guessed it!) the time, a tourbillon, a minute repeater, and a chronograph.Presenting it [...]

Swiss watch maker Hublot recently started a blog called Hublot Nation allowing it to connect more directly with its customers, fans, and the general public. The Hublog as I call it will be a place to share information, events, and experiences direct from the source. Hublot always has a lot going on and I hope that the new venue will allow it to offer some juicy tidbits [...]

Last year Hublot released their first watch with a colored sapphire crystal. The crystal itself was tinted red on the very cool Hublot King Power F1 Monza watch. It was shared with me that more tinted crystals watches would come. Hublot is thus far sticking with red, but more colors will come soon no doubt. Here for you is the Hublot Big Bang Red Mag [...]