
I recently nominated a few key luxury watch brands for a reader poll on Luxist.com. The poll was to determine what brand people considered to be the top luxury brand. Not exactly a scientific study, but it is interested to see what people who read the worlds top luxury blog had to say on the topic. It wasnt too difficult to consider the nominees. It wasnt a matter of who n [...]
IWC For Prada Ref. 3708 Limited Edition Watch Available

Ive often thought it odd that Prada is of the few luxury fashion brands out there that doesnt a nice watch collection. I mean they do have some branded watches, but they are nothing special. The brand is really missing out. This IWC watch is the next best thing, and is a damn good looking IWC watch based on its GST [...]
IWC Aquatimer Watch Collection For SIHH 2009: Nice Tech, Weird Looks?
IWC Portuguese Chrono Automatic Jackie Chan Limited Edition Available On JamesList.com
IWC Gets Bored; Rebrands A Top Gun Automatic Chronograph Watch To A Limited Edition For the German National Football Team

Lets not use the term recycling, but that is pretty much what IWC is doing right here. But this happens a lot, and if there was a watch to release, this would be the one. The IWC Pilots Watch? Chronograph Automatic Top Gun Edition was a really nice, and really desirable watch. Forget the movie tie in for a moment, a [...]
IWC Vintage Aquatimer Watch Looks Classic Good, Reminds You Of When Diving Was Not As Safe

People have been diving for probably thousands of years, but it really became a science in the 20th century, after lots of envisioning occurred in the 19th century. The first diving watch was a Rolex because of its water resistance (Rolex Oyster case), but divers, like all people needed a variety. IWC decided to release the Aquatimer in the late 1960s, perhaps a little late on the bandwagon, but the Aquatimer wa [...]
IWC Vintage Ingenieur Watch Does Vintage Engineers And Scientists Proud

There apparently was a time, a while ago, when pesky magnetic fields interfered with too many watches. Engineers and scientists who regularly experimented or worked around magnetic fields, large or mild could expect that their watches would experience a degree of unreliability, making them stop running or inaccurate. Engineers and scientists were n [...]
New IWC Vintage Pilot Watch Is Best IWC Homage To Classic Flight Watches To Date

For SIHH 2008, IWC is releasing a line of vintage watches that do the companys heritage proud. I have to say that I am often disappointed with new vintage watches these days because it seems as though not enough effort goes into making them memorable. This line from IWC is certainly an exception. IWC created much more than a mere rehashing of classic designs with more modern materials or [...]




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