
The IWC Aquatimer Deep Three is the latest in a series of cult-favorite dive watches by IWC that contain mechanical depth gauges. Not surprisingly, the IWC Aquatimer Deep Three ref. IW355701 follows the Deep One and the Deep Two. It has been a few years since the Deep Two came out, but with IWC releasing a brand new version of the Aquatimer for 201 [...]
RIP Robin Williams, Watch Guy

No ones death is something to be taken lightly but when someone like Robin Williams dies it causes society as a whole to pause. I was personally shocked, saddened, and depressed to hear that Robin Williams took his own life yesterday, August 11, 2014. The 63 year old actor and comedian surprised the world with news of his most unfortuna [...]
IWC Aquatimer Automatic 2000 Watch Hands-On

Months after SIHH 2014, and I am only now able to discuss my hands-on time with my favorite new IWC Aquatimer watch for this year. Out of all the new Aquatimer watches (it was year of the diver, after all, at IWC) the IWC Aquatimer Automatic 2000 ref. IW358002 (aka ref. 3580) is my top pick as a dive watch nerd. Based on the design of the i [...]
IWC Ingenieur Dual Time Watch Models In Steel

IWC Schaffhausen, the watch engineered for men as their motto puts it, has been involved in a number of partnerships with teams and events related to what I guess we could call manly sports. One of these partnerships is between the Eastern-Switzerland-based brand and the Formula One team Mercedes AMG Petronas, who have so far dominated the season, [...]
IWC Aquatimer Chronograph Charles Darwin Watch In Bronze Hands-On

One of the most anticipated new IWC Aquatimer watches for 2014 was also the first bronze watch that IWC will produce. Here it is hands-on, and it is called the Aquatimer Chronograph Edition Expedition Charles Darwin (ref. IW379503). To be honest, I was a bit skeptical about IWC getting in to the whole t [...]
IWC Aquatimer Automatic Watches For 2014 Hands-On

Many of you already know that IWC watches chose 2014 to be the year of the Aquatimer. That means a revisit and reinvention of their popular dive watch collection with a focus on what has worked in the past while trying to set aside what hasnt been as effective. announced the 2014 Aquatimer collection here, and later offered additio [...]
IWC Aquatimer Watches For 2014: Charles Darwin, Galapagos Islands, Bronze, The Deep Three, And A Perpetual Calendar

Less than two weeks ago, we brought you a?sneak peak at IWCs handsome new Aquatimer dive watch collection for 2014. We recommend checking that post for a bit of extra information, as well as for context on how IWC has been releasing new models and for some history behind their well-regarded Aquatimer dive watch. Even though the SIHH 2014 trade [...]
IWC Aquatimer Watches New For 2014

The new way at IWC is to make each year themed. Last year was the year of the Ingenieur while the year before that was year of the pilot watch. 2014 at IWC will be the year of the Aquatimer, so expect to see a fully re-launched collection of some of the nicest high-end tool watches around. Actually, before we move on to discuss a preview of the 2014 Aquatimer wa [...]
IWC Ingenieur Double Chronograph Titanium Watch Hands-On

An easy watch for IWC lovers to enjoy is this new model in the Ingenieur collection that incorporates a lot of what we enjoy about the brand. This may be the first time, or among the few times that IWC has used its rattrapante movement in an Ingenieur piece. Rattrapante is a fancy name for a split second chronograph, [...]
IWC Limited Edition Pilot Watches Celebrate "The Little Prince" Birthday

Lest you think that this is some tenuous tie-in to the most recent future monarch born in the UK, just note that the two watches IWC has released to commemorate The Little Prince are actually a tie-in to literature. While I dont myself recall ever having read The Little Prince, by Antoine de Saint-Exupery, it is one of the best-selling books of all time. ?I mean [...]
IWC Portuguese Hand-Wound Eight Days Watch: Upgrade In Simplicity

IWC Schaffhausen just recently released their third new model in the Portuguese lineup for the year, a line that looks to combine the love of travel and adventure with classic, elegant style. The latest model leaves no guesswork as to two of the major features its called the Hand-Wound Eight Days. Continue reading
IWC Ingenieur Perpetual Calendar Digital Date-Month Watch Hands-On

The second most expensive new IWC Ingenieur watch for 2013, and my favorite new model in the series, is this Ingenieur Perpetual Calendar Digital Date-Month ref 3792 (IW379201). Despite the models tongue-twister name it leaves out the fact that it also has a chronograph. Visually stunning and extr [...]
The Streets Of London: Watch Hunting With A Watchmaker

Please enjoy the following article contributed by legendary watchmaker Peter Roberts of England. Peters new self-named brand is Peter Roberts and is about to release their first watch. It is 1969 and the streets of London are still swinging. As a young horology student, at Hackney Technical College, I am wo [...]
IWC Portuguese Chronograph Classic Watch Review

One of the most modern IWC Portuguese watches actually has the term Classic in its name which is a very Swiss way of introducing a new timepiece. 2013 saw the introduction of this IWC Portuguese Chronograph Classic, that added a new in-house flavor to the iconic Portuguese collection. It was a quiet launch after SIHH as? 2013 wa [...]
Join Ariel Adams At IWC 'Meet The Watchmaker' Event June 14 At South Coast Plaza

On June 14th, 2013 (very soon) at the IWC Boutique at the South Coast Plaza mall in Costa Mesa, CA, I will be hosting a Meet The Watchmaker Event with IWC where you can come view IWC watches, speak with me, and of course meet a watchmaker from IWCs manufacture in Schaffhausen, Switzerland.Sorry about the last minute notice but IWC and myself would [...]
IWC Ingenieur 40mm Watch Review

At SIHH this past January, IWC released their new Ingenieur collection, featuring over a dozen new timepieces from the revamped line. While most press attention from the collection focused on the in-house calibers, casing materials and range of complications in the new 46mm models, I was personally won over by the smallest and simplest of the bunch [...]
IWC Portuguese Chronograph Classic Watch

Welcome a new generation of IWC Portuguese with the Portuguese Chronograph Classic. From a marketing perspective,?IWC has been dedicating each year to a particular watch collection. 2013 is all about the Ingenieur, but again, that is just from a marketing and PR perspective. There is more on the IWC plate. Another ne [...]
IWC Three-Hand Ingenieur Sport Watches For 2013

Perhaps IWCs new 40mm wide Ingenieur dress watch was the most talked about new Ingenieur piece for 2013, but for those who like larger sport watches, these more simple-dialed Ingenieur pieces will fit the bill. Whether it is a phase or just because I like loud watches, I fully appreciate smaller dress watch [...]
IWC Pilot's Watch Worldtimer Review

IWC likes to focus each year on one of its watch families. While we now know that 2013 is the year of the Ingenieur, with various models already announced, last year was the year of the Pilot.? With that came various small changes and updates to its iconic Big Pilot, Mark XVII, Top Gun, and Spitfire series, as well as a new perpetual calendar Big Pilot with ceramic case, and a new Pilot Chr [...]
IWC Announces Updated, Smaller Ingenieur Watches

Did you get your fill of pilots watches from IWC in 2012? Good, as they have directed their 2013 efforts towards the Ingenieur and have launched a series of new models that commemorate their historic line of anti-magnetic watches that were originally designed for duty on the wrists of French engineers (le science!). The new Ingenieur models include both three-handers and a selection of chronogra [...]


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