IWC fanboys (of which there are many) have a serious love affair with the Big Pilot watch family and it is easy to see why with its large masculine looks and action-ready stance. For review I have checked out one of the new Big Pilot pieces that comes in an all ceramic case and is part of the Top Gun collection. The technical name of the watch is a bit grammatically and [...]

Back in 2008 IWC released a collection called Vintage which was a bit of a misnomer. It was the beginning of the serious retro watch craze and IWC released a collection of stunning vintage themed versions of their contemporary collection. The kick was that each of the pieces actually did have a real history. So it was new watches based on original vintage watches, but [...]

One of the most talked about watches from IWC for 2012 is the long-named Spitfire Perpetual Calendar Digital Date-Month watch. Trust me, it is easy to mess that name up when trying to remember it. Especially because it also has a chronograph and does not include that part of the watch in the title. This sexy looking 18k red gold watch is an expensive and luxurious pil [...]

Watch What-If is a special column on aBlogtoRead.com that asks the playful question what if an iconic watch you know and love was offered in a different style? The idea embraces a good timepieces core design and has fun by offering new colors and material concepts to stimulate your senses. These ideas may be provocative, artistic, or just plain silly. This is about fun, Photoshop, and the celebration of wrist watch design and exp [...]

Hey mister? You want a big watch that is easy to read? Well do I have something for you! The iconic classic aviator watch look is one that IWC has been more than successfully perpetuating for quite some time. They probably do it the best, and at the least they are the best at selling it. It is an class [...]

If you are a dedicated watch follower, then by now you know that 2012 is the year of the Pilot watch for IWC. Last week I shared my thoughts on the new for 2012 IWC Pilot Chronograph Top Gun Miramar watch here. Now I get to share with you the entire collection of new Pilot watches from the brand. Youll notice that there are more new Top Gun watc [...]

Hitting pretty close to home (for me) IWC announces its first new watch of 2012 with a piece titled after the location of a US Marine Corps base in San Diego. Miramar is the location of the Naval Air Station and where TOPGUN pilots are trained. For a while now IWC has been proud of its Top Gun labeled aviator watches and 2012 sees the co [...]

IWC recently announced a new version of their Portuguese Yacht Club Chronograph watch that came out about two years ago. The great looking piece is probably one of my top pics from the brand at this time and now is featured in an even more sporty skin. This version is done in collection with the Volvo Oc [...]

What you are seeing here is the most complicated IWC watch ever created. It is called the Portuguese Siderale Scafusia (ref. 5041) and it will be available only via custom order. IWC recently launched it at a powerful celestial observatory in Chile, and it represents a new high-mark for the brand. While the watch itself is ve [...]

Gorgeous, isnt it? This is the IWC Aquatimer 2000, reference 3568-02. Introduced in 2009, the 3568 (the 02 suffix denotes the rubber strap version) replaces the internal-bezel 3548 model. Bolder in design, the 3568 retains the ETA-based 30110 movement (2892-A2 base), but upgrades to a sapphire-coated conventional bezel with spectacular six-layer underside SuperLumiNova. Its also available with bracelet, a wh [...]

I did a survey on Luxist within the last year that was a survey of the best luxury watch brands according to the sites readers who participated in the poll. I had to choose five brands, and among those was IWC. With a strong, focused product line, and an emphasis on performance and gentlemens sport activity, I felt that the brand resonated particularly well with American a [...]

Big Pilot + Perpetual Calendar watch? Yes please! I personally think it is great. IWC did a good job with this orange and black beauty. But a limited edition only? Well, maybe we will see more of them in the future. Actually we have seen a lot of IWC watches in limited edition skin lately, and I wont complain when it is in Big Pilot form. Price isnt horrib [...]

Back in March I wrote about my experience hanging out on the IWC Plastiki with its crew in San Francisco. This was prior to the ships maiden voyage, which was to be an ambitious journey from San Francisco to Sydney. Please refer to the original article there for all the details on what the Plastiki is, and the purpose of [...]

While there isnt a whole lot new about this watch, it does have a great black and blue motif to it. This is a special limited edition version of the IWC Big Pilot watch that will exclusively be available in IWCs North American boutique stores. There are still very few details about the watch, such as the price or the amount in the limited edition. [...]

As far as I am concerned the lost IWC watch model is the Portofino. Yes, they still made the watch in at least a few varieties but you never hear about it. Perhaps this is a function of myself being in the US, but I have yet to see real marketing for the Portofino. It isnt a bad timepiece at all. Over time the IWC Portofino watch has changed, but right here is th [...]

The wind speed was brutal. It was almost unfair. I was out in what felt like a gale for literally seconds before my expensive European umbrella was trashed and I was soaked. The wind warped it like aluminum foil in front of my eyes like it was a sick marionette puppet performance. In the past I had trusted its apparent durability to the elements with much confidence. In one f [...]

In addition to sharing with you an article I wrote for AskMen.com about the cool IWC Da Vinci Ceramic Chronograph watch, I wanted to share images I took of the watch. It is probably the first IWC Da Vinci watch that I could see myself wearing. The automatic movement is the same as the one used in the new IWC Portu [...]

Here is a little bit of nice watch porn courtesy of my camera and IWC (dont get upset for me using such language IWC, it is OK for a man to get horologically aroused).There is a watch in here for everyone. New for 2010 watches that are missing however, is the new IWC Portuguese Yacht Club Chronograph watch that I discussed separately here [...]

The new holy grail IWC Grande Complication watch is here. IWC has taken their famous easy to read but complete perpetual calendar watch with moon phase and year indicator, that also has a minute repeater, placed it in a Portuguese style case, and updated the dial a little bit. You know how the most sober looking ultra comple [...]

Finally a boat themed watch that people will be comfortable using on a boat. Since its inception long ago, the IWC Portuguese watch was meant as a nautical companion. As its popularity and luxury level grew, so did peoples reluctance to subject their beautiful IWC Portuguese watches to the elements. For for 2010 IWC [...]