This was a big year for IWC. Celebrating their 150th anniversary, IWC launched an ambitious and impressive social media campaign to promote a slew of new watch offerings for the 150th Jubilee Collection honoring a milestone the brand is rightfully proud of. Among the models were three new additions to the Pilot Collection. The first was an affordable p [...]

Sponsored Post written for by advertiser.The IWC Aquatimer Automatic 35 Years Ocean 2000 reference IW329101 reimagines one of the most interesting professional dive watches of all time. That being the original IWC Ocean 2000 watch collection that was released in the 1980s and produced by IWC for Porsche Design. More recen [...]

Born from a desire to wear chino shorts, boat shoes, and a Hawaiian shirt,?IWC is bringing forth a new summer timepiece known as the IWC Portugieser Yacht Club Chronograph Summer Edition watch. The Portugieser line has been a mainstay for IWC for many years now and is often the line that the Schaffhausen manufacturer exercises?t [...]

In a bit of a surprising announcement, especially so soon after Baselworld, IWC has released the IWC Pilots Watch Chronograph Online Boutique Edition. IWC began selling watches directly on their online store back in 2017, and this release is no doubt an attempt to draw traffic to their online store. Available exclusively through IWCs online store, [...]

IWC has partnered with the Laureus Sport for Good Foundation for the 12th time to release the IWC Pilots Watch Mark XVIII Edition Laureus Sport for Good Foundation watch. Announced during the 2018 Laureus World Sports Awards in Monaco, the limited edition run of 1,500 pieces features a black ceramic case with the signature [...]

IWC Portugieser Chronograph Edition 150 Years wrist shotAt SIHH 2018 IWC released five different watch collections in celebration of the Schaffhausen-based companys 150th anniversary. Each of these collections is a limited edition and designated by the Edition 150 Years moniker. While most of the Edition 150 Years I [...]

If youve been following IWCs social media channels, you already know theyre swinging for the fences this SIHH, as the venerable Schaffhausen manufacture is celebrating its 150th anniversary. Joining the 150th Jubilee Collection, is a trio of highly limited pilot watches equipped with the brands bread-and-butter complications, each with a special lacquered dial and handset. [...]

IWC fans who are paying attention to the calendar should know by now that 2018 marks the 150-year anniversary of the well-known brand from Schaffhausen, Switzerland. Founded in 1868 by American watchmaker Florentine Ariosto Jones, IWC would slowly and gradually, over its one-and-a-half-century-long history, develop a rep [...]

Founded in 1868, IWC prepares to celebrate its 150-year history in 2018 with five limited models from different collections, and the IWC Da Vinci Automatic Edition 150 Years watch is the most accessible among them. Aside from the 150 Years in the names, all share the lacquered dial with printed numerals? all white except the Da Vinci Automatic you s [...]

The first IWC watch to feature a digital display of the time was actually made in the late 19th century. In 1884, a deal between Johann Rauschenbach and Salzburg watchmaker Joseph Pallweber gave IWC rights to the Pallweber system. The Pallweber system is regarded as the first digital pocket watch movement. The brands first digital pocket watch, ac [...]

IWC has had a recent flurry of activity-from updating its Portugieser chronograph to a spate of new Pilot watches including a limited edition tribute. The brand has also introduced two of its Portugieser watches, the IWC Portugieser Chronograph and the IWC Portugieser Automatic in new blue dial variants with stainless steel cases. With the trend firmly estab [...]

IWC shares a close relationship with the heirs of Antoine de Saint Exupery that stretches back to 2006 with the launch of the IWC Pilots Watch Chronograph Night Flight. Antoine de Saint Exupery was an acclaimed French poet, journalist, and writer who is best known for writing the novel The Little Prince. He was also a he [...]

Swiss watchmakers IWC are well-known among collectors for the watches theyve produced for various militaries such as Britains Royal Air Force. The DNA of these historic military designs still pervades IWCs collection, most prominently in the Big Pilots series and the Pilots Mark XVIII, both of which are military-styled, aviation- [...]

The first IWC Aquatimer appeared on the wrists of divers in 1967. It was IWCs response to the growing demand for dive watches. Now, 50 years later, it has become one of IWCs more popular collections. To celebrate the 50th anniversary of the Aquatimer, IWC has released a special limited edition called-deep brea [...]

The first IWC Ingenieur went on sale some time during the mid-fifties and was designed to be a watch for scientists and technicians. However, the Ingenieur has undergone significant changes in recent years, not just in its design, but also in its purpose. The Ingenieur today is more of sports watch that is targeted at petrolheads and racing enthusiasts, b [...]

Watches of Switzerland is an Australian retailer of luxury watches established in 1997 and an official retailer for a number of brands. They were also the original distributor for IWC in Australia up until 2000 when Richemont acquired the brand. So, to celebrate its 20 years in business (see our interview with Watches of Sw [...]

IWCs recent strategy has been to focus on refreshing a single collection each year. For 2017, that was the Da Vinci, but that is not to say that IWC has totally neglected its other collections. In fact, IWC has recently and quietly bolstered its Portofino collection with the new Portofino Hand-Wound Tourbillon Retrograde watch. The Portofino collection [...]

Like many luxury watchmakers these days, the goal of IWC isnt so much about novelty as it is about refinement. Many of the classic watch models and themes we like are evolving slowly in the Rolex Way, meaning slight improvements over time as opposed to major shifts and spurts of design creativity. This is a good framework for understanding the current generation IWC P [...]

As one might expect from a manufacture thats been around for more than a century and a half, IWC is known for several watch lines. One such example is a watch that recently received an update in the IWC Pilots Watch Mark XVIII Edition Tribute to Mark XI (Ref. IW327007), which, for the sake of readability, can be simply referred to as t [...]

IWC has launched the?limited-edition IWC Ingenieur Chronograph Sport Edition 50th Anniversary Of Mercedes-AMG watch to commemorate, as the name suggests, the golden anniversary of AMG, the performance motoring arm of Mercedes-Benz. The watch will be available in a limited run of 250 pieces?and is available at only a small prem [...]